How bad is a bad review?

How bad is a bad review?

There is a school of thought that says when a prospective patient sees reels of five star Google reviews they don’t believe it and judge it to be manipulated, and that a 4.6 average is more credible. I’m agnostic on that, but I’d be amazed If you haven’t had a bad...
What to do about fake reviews

What to do about fake reviews

Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...