What to do about fake reviews

What to do about fake reviews

Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...
SEO without the smoke and mirrors

SEO without the smoke and mirrors

Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what to think. And when people do it for you, they are racing to keep up with ever...