Signage in marketing terms will most probably provide you with the best return on investment.
The position of your practice on the road, and its footfall and adjacencies, will conspire to influence the number of new walk-in patients you attract.
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Your choice of signage and whether it’s lit, and indeed whether the whole building is lit, will play a major role in determining how many passers-by elect to cross your threshold.
One of the concerns is always planning; if you’ve got a listed building or your practice is located in an area of outstanding natural beauty, there are clearly constraints. Often in difficult signage areas, where a practice needs a quick win, we recommend you use building wraps, which will transform new patient numbers overnight.
The building wrap can only stay in place for a limited period – six months at the most – and at that point we introduce more conventional signage with approved planning. Think of your building as a constantly changing canvass and don’t be frightened about bringing it alive at different times, for example with lights at Christmas.
Case Study: Shields Dental & Implant Clinic
Shields Dental & Implant Clinic wanted to double the size of the business in 3 years.
Find out how we helped them achieve this in 18 months.